Every Wednesday, July 12 to August 16
SHIMANO BIKE NYC offered a series of evening city rides in conjunction with Rapha, a leading bicycle apparel brand, every Wednesday starting from July 12 through August 16, 2017. Each time, SHIMANO BIKE NYC offered participants free rentals of brand-new bikes equipped with Shimano’s urban concept components, METREA and Alfine.
Following a briefing by Rapha’s leader, we rolled out of the Rapha Clubhouse on Prince Street at 6 p.m. and enjoyed a 1.5-hour city ride in NYC. Each time, the experienced tour leader from Rapha led us to one of the city’s landmarks, such as the Brooklyn Bridge or Battery Park. We finished our ride at SHIMANO BIKE NYC’s store and enjoyed mingling and sharing our cycling experiences with complimentary drinks and snacks. We had all different levels of participants, from beginners to avid cyclists (including Rapha Cycling Club members who regularly enjoy road rides of 100 miles or more), and everyone supported each other and enjoyed the beautiful summer weather in NYC together.
This series of social rides became one of our most popular tours during our two-month operation and spots filled up very quickly every week.