Learn About NYC Fashion & Urban Lifestyle with former fashion executive and brand creator – Reed Putlitz

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Learn About NYC Fashion & Urban Lifestyle with former fashion executive and brand creator – Reed Putlitz

Thursday, July 20th
7:00pm – 8:30pm

A veteran of the NY fashion industry, Reed will discuss his life on bicycles from the perspective of commuting and creating in NYC and beyond.

Reed Putlitz
A graduate of the University of Oregon, Reed participated in one of the first Wieden + Kennedy internship programs, creating advertising and marketing work for Nike and others. Inspired by the advertising being created by Marc Jacobs and Jurgen Teller, Reed moved to NYC and went to work for Robert Duffy, Marc Jacobs’ co-founder and business partner. Over nearly 12 years at Marc Jacobs, Reed developed numerous new departments and internal teams for the brand. As the Director of Visual Merchandising, Reed opened 26 domestic and international retail locations. From 2010 through 2104, Reed served as Design Director for Special Projects and Collaborations where he led concept and product design and collaborated with a diverse range of artists and brands for international retail and online projects. In 2016, Reed opened the healthy lifestyle brand REED&CO in Pittsburgh, PA. Reed is a lifelong lover of bicycles who landed his first job with a local bicycle shop at 12 years old. Following a brief and unsuccessful youth racing career on road and mountain bikes, Reed became a lifelong commuter, successfully avoiding a car for 40 years. These days, bicycle life consists of morning spins on his vintage (Made in PA) Cannonade through the Lawrenceville neighborhood where the REED&CO storefront is located.


Event Recap

We had more than 50 people enjoyed Reed’s amazing workshop about his career as fashion executive and brand creator and how he enjoys his lifestyle with bike in urban city. They also enjoyed the conversation with him over snacks and beer after the workshop.

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