September 9, 2017, New York NY
SHIMANO BIKE NYC teamed up with NY-based soccer team New York City Football Club (NYC FC) and TheGoodlife!, a creative agency based in Brooklyn, New York for a group ride from their pop-up store on 14th Street, NYC FC HOUSE, to Yankee Stadium, where the team plays! NYC FC HOUSE was NYC FC’s pop-up store, located in the heart of the Meatpacking District (open through September 23). SHIMANO BIKE NYC displayed 20 state-of-the-art bikes from American and European manufacturers such as MOOTS, Boo Bicycle, Schindelhauer, Seven Cycles, 8bar, and Evil, allowing customers to see them close up and get a feel for them. Thirty riders/fans gathered at NYC FC HOUSE at 3 p.m. to choose their favorite bikes and then rolled out, riding 8.2 miles up to Yankee Stadium in the Bronx to see NYC FC take on the Portland Timbers. The riders were a diverse crew of artists, photographers, models, and media professionals. We rode up the West Side Greenway, across 125th Street in Harlem to the East Side, and then finally up into the Bronx to Yankee Stadium.